No magic.
No shortcuts.
No heroic effort.

We are a team

of sales leaders, marketers, designers, videographers, developers, and advertisers who have won, failed, and spent decades learning how to grow a business sustainably and efficiently.

What we've learned guides our process. While every system is different—the buyers are different, the needs, different, the solutions, different—the truths are the same.

Sure, you can grow in spite of those truths. (A lot of companies do.) But not for long. Like a beach ball under water, at some point, these truths surface. And when they surface, you realize you’ve wasted time and money while your competitor didn’t.

10 Truths of Sustainable Growth

1. It's a human business, always. Every sale, every moment of interest, is personal. It’s never “just business.” Every buying decision—to buy, not to buy, to evaluate, not to evaluate, to take a meeting, to blow off the email—is all based on a personal goal or need. There is always a very personal, emotional reason behind every decision.

2. Trust is hard to earn and easy to lose.

3. Only 5% of your ideal customers are even close to entertaining working with you right now. But that means the other 95% need to remember you fondly.

4. Never pitch strangers. (See #1.)

5. When you’re high-fiving your sales team for that big win, the customer is terrified they made the biggest career mistake of their life choosing you. What you do with that reality determines if they will stay with you for years or ditch you the first chance they get.

6. Not all customers are created equal. The 80/20 rule—Pareto curve—is real.

7. Hiring a “rockstar sales executive” to get more leads never works. Ever.

8. It’s inevitable customers will leave you. What you do when they leave determines the extent “lifetime value” actually exists in the relationship.

9. A growth goal without a plan is a dream. And a plan that can’t adapt to inevitable, unforeseen changes, is a nightmare.

10. The only thing somebody wants to buy from you is an unfair advantage. Whether it’s against their peers, competitors in the market, or a enormous barrier to success they keep banging their head on, they want a way to succeed that feels unfair—they scored and other didn’t. See #1.